Marketing

Marketing is the process of promoting, selling, and distributing a product or service. It encompasses various activities aimed at identifying customer needs, creating value, and establishing brand awareness. Marketing involves market research to understand target audiences, developing effective messaging, and choosing the right channels to reach potential customers. It includes strategies such as advertising, public relations, social media engagement, and sales promotions, all intended to foster customer relationships, drive sales, and enhance business growth. The ultimate goal of marketing is to connect businesses with consumers in a way that meets both parties’ needs and creates mutually beneficial exchanges.